Put Social Media to work for you NOW. Ramona S., a Chicago REALTOR, noticed a significant buzz around the homebuyer tax credit. She decided to post a short comment on her Facebook wall about the tax credit inviting any questions be sent her way. She was shocked when, in less than 15 minutes, she received 10 requests for more information and 3 leads ” one of which was from someone she didnt even know that was out of the area” which resulted in a referral.

I cant remember the last time I got 3 leads in one day ” let alone 15 minutes! Ramona said.

The number one rule in marketing today is to provide information that the consumer is seeking.

Internet 2.0 floods the airwaves with information, information and even more information. Consumers ” your clients ” are looking for someone who is knowledgeable that can cut through all of the noise and tell them what they must know to succeed. By providing your sphere of influence with good sound bites of concrete information, you position yourself as someone who can do just that.

Social Media = social proof:

What you know is important. But whats even more important is how many people know you. The old adage Its not what you know but who you know no longer applies. Using tools like twitter and Facebook, you can exponentially grow the number of people that know about you and what you do.

Red Riding Hood and the Big Bad Wolf: Entice your prospects by disguising your pitch in a tasty morsel:

For die hard salespeople, this is probably the toughest point to hammer home. Think about it this way: how much Spam are you happy to receive and read? The quickest way to ruin any chance of success on the Internet is by pitching your product. If there is even the slightest whiff of a sales pitch, youre done ” toast. Game over. When it comes to selling on the Internet, Just say no! So what to do instead? Follow Ramonas lead. Tease them with a compelling sound bite of delicious information. Then theyll come running for more.

Ramona was not playing tax accountant by sharing this information. She was simply sharing a tidbit of information that hopefully would pique her audiences curiosity. Questions? Tweet me back! The tweets that Ramona got back were people (tweeples?) that raised their hands to say, Tell me more. Im interested! In a very subtle way, she reminded her friends about what she does for a living ” and not just HER friends, but their friends too! She successfully engaged them in a conversation about her area of expertise ” real estate.

Looking for similar results? Do what Ramona did ” attend a New Market Leaders teleseminar. Real Estate Marketing Results and download a *FREE* tele-class now for free Real Estate Marketing Results You Can count on to Restore Your Income

Technorati Tags: Homeowner Loans, real estate, real estate marketing, real estate marketing results